One-third of all Americans currently self a tablet, and one-fourth self ebook readers

We’ve known tablets are growing in quality, however we didn’t recognize simply how many of you already own them. according to AN in progress pew study, thirty five p.c of american citizens 16-and-older currently own a tablet pc, and twenty four percent of them own an ebook reader, like a Kindle. These numbers are up well from a year past, once solely twenty five percent owned a tablet and nineteen percent owned an e-reader.

These figures place tablets concerning at the extent wherever smartphones were a year close to past. presently fifty five p.c of american citizens own a smartphone and ninety one percent own a telephone. At this rate, concerning half people will own a tablet by now next year, if this time.
So who are shopping for of these tablets? church bench has some answers

ladies edge out men: They’re slightly a lot of popular ladies (36 percent), whereas while thirty four percent of men do.

Asian-Americans love tablets: cacophonic it up by race/ethnicity, Asian-Americans area unit the foremost working on tablets, with fifty percent penetration, followed by Hispanics at thirty seven percent, whites at thirty five percent, and blacks at twenty nine percent.
High-school teenagers love tablets: forty six percent teens aged 16-17 have tablets. future most-popular cluster area unit those ages 30-49 with forty four p.c, followed by 18-29 at thirty seven percent. The numbers path right down to eighteen percent of these sixty five and better.
a lot of education = a lot of tablets: College-educated people bought the foremost tablets at forty nine p.c, and also the numbers trailed down with education level ending at twenty one percent for those while not a highschool sheepskin. this might correlate to incomes (see next).
a lot of financial gain = a lot of tablets: people who build $150,000 or a lot of own tablets in droves, with a 65-percent purchase rate. fifty seven percent of $100K+ earners own them, and it trails down at that time to a coffee twenty two percent for those creating but $30,000 a year. Tablets are so a luxury item without delay.
Suburbanites edge out town dwellers: thirty seven p.c of these living within the suburbs own a pill compared to thirty six p.c of these living during a town. only twenty seven percent of rural country people have a slate within the house.

If you consider ebook reader numbers, they break down equally, however there are some variations. ladies appear to scan a lot of (27 to twenty two percent); whites own the foremost of them at twenty six percent, followed by Asian Americans at twenty two percent; folks ages 30-49 get them most often (30 percent), with concerning twenty four p.c of everybody younger owning one. College-educated, $150,000+ earners still provide the most important percentages, as do suburbanites.

What’s most attention-grabbing is who owns smartphones. The most-likely client out of anyone would be an Asian american male, aged 18-29 with a school degree, creating $150,000+, and living within the town.

Pew’s numbers come back from phonephone interviews with 6,224 folks ages 16+, living within the u. s., and are conducted on telephone line phones.

source:digitaltrends